February 2013

Super Bowl Showcase

Beginning with American Express’s Super Bowl X commercial featuring famed golf professional Jack Nicklaus, credit card providers have become a mainstay during commercial breaks of the Super Bowl. To mark Super Bowl XLVII, The Credit Line brings you a sampling of Super Bowl commercials aired by credit card providers over the last 30 years. Of course, credit card providers do much more than entertain us with witty commercials; they also develop financial tools to manage credit. As you enjoy the various ads aired over the years, take some time to look at the vast resources of financial tools credit card providers have developed to help customers manage their financial futures. From Visa’s Financial Football program to Bank of America’s Financial Fitness for Life curriculum to MasterCard’s Priceless Pointers website, credit card providers are on the cutting edge of financial education, developing tools and resources that empower Americans to practice sound financial management.

Super Bowl XXXVII – 2003

Super Bowl XLII – 2008

As a global financial services company, Visa’s expertise provides a unique platform to empower people by helping them better manage their finances and understand the responsibilities that come with using a debit, credit or prepaid Visa card. Since its inception in 1995, Visa’s financial literacy initiative has grown into a robust, multi-faceted program used by parents, teachers, students, and consumers of all ages around the globe. Some of Visa’s financial education programs include:

Practical Money Skills for Life –Visa’s flagship program includes a robust classroom curriculum and interactive resources for parents and consumers to improve personal financial management. Among the most popular components are the video games. Working with the National Football League (NFL), Visa promotes financial literacy in high schools throughout the U.S. with Financial Football, a fast-paced, interactive game that engages students while teaching them important money management skills. Learn More
What’s My Score – Includes free online tools aimed at the unique needs of college students and young adults. What’s my Score resources include the Money 101 curriculum, which teaches the basics of budgeting, spending, online banking, and understanding credit. IN addition, students can use the sites online tools to get information on everything from finding a job to getting college loans deferred. Learn More

Through a wide range of clear and transparent tools, education and product service solutions and initiatives designed to support financial planning needs, Bank of America helps generate opportunities for individuals and families to move forward and attain economic success. Some of Bank of America’s financial literacy program offerings include:

Your Financial Future
– Partnership with The Network for Teaching Entrepreneurship to prepare volunteers to deliver a financial education curriculum for lower, middle and high school students. Learn More

The Essentials: Your guide to Credit
– A comprehensive guide to help students understand everything about credit cards, including how to use credit wisely, understanding a credit score, creating and maintaining a budget, and protecting against identity theft. Learn More

Ultimate Money Skills Website
– Developed in partnership with Monster.com, The Ultimate Money Skills website is an educational website that provides information on budgeting, banking, smart credit paying for college, identity theft, borrowing money, etc. The website also features financial tools and information as well as continued guidance on financial management. Learn More

Financial Fitness for Life
– In partnership with the Council for Economic Education, Bank of America offers a comprehensive teacher-taught financial education curriculum for students in kindergarten through high school. Learn More

Super Bowl XXXVIII – 2004

Super Bowl XL – 2006

MasterCard believes that today, more than ever, there is a need to empower consumers to help them secure their financial futures. Committed to financial education around the world, MasterCard has developed a range of financial education programs tailored to consumers in several global markets. Some of MasterCard’s financial education programs in North America include:

Priceless Pointers
– An interactive website that aggregates several tools to help consumers get their financial lives pointed in the right direction. With tools such as an ATM Hunter, Retirement Calculator, Payoff Accelerator, and Financial Glossary, Priceless Pointers helps consumers achieve their personal finance goals. Learn More

Are You Credit Wise?
– Trains students to help their peers understand key financial concepts – including budgeting, bill payment, responsible use of payment cards and building a credit history. Using a peer-to-peer model that has proven to be a successful strategy to reach college students with important money management and budgeting tips, the program has reached more than 520,000 students at nearly 80 colleges and universities. Learn More

Prepaid Consumer Education Campaign
– A series of educational programs to help consumers understand the power and convenience of prepaid debit products and how these products help consumers with budgeting, financial basics and overall financial inclusion. Learn More

GE Foundation partners with Junior Achievement to provide thousands of students in more than 25 countries with access to free enterprise education that addresses areas such as business, economics, character and ethics, citizenship, entrepreneurship, financial literacy and work-related life skills. Junior Achievement empowers young people to own their economic success. Their volunteer-delivered, kindergarten-12th grade programs fosters work-readiness, entrepreneurship and financial literacy skills, and use experimental learning to inspire students to dream big and reach their potential.

As part of USAA’s commitment to ensuring its customers and the general public practice sound financial management, USAA sponsors the USAA Educational Foundation, a nonprofit organization whose mission is to help consumers make informed decisions by providing information on financial management, safety concerns and significant life events. The foundation’s Get CreditWise publication provides thoughtful information and best practices on credit cards and how to use them wisely.

Super Bowl XX – 1986

A five-year, $10 million investment to get financial education curriculum into public high schools across the country, Discover’s Pathway to Financial Success program is helping to bring financial education into classrooms in a fun, exciting and interactive way. The goal is simple: Arm parents and children with the skills they need to succeed, preparing them for a brighter, responsible financial future. Some of the program offerings include:

– Pathway to Financial Success is exposing the financial literacy crisis and advocating for financial education in our kids’ classrooms through PSAs and collaborations with other organizations that are committed to helping Americans become smarter about money and their financial futures.

– Working with the Council of Economic Education to provide curriculum that meets national standards. Through a grant provided by Discover, the CEE is expanding and enhancing its Learning, Earning and Investing curriculum.

– Discover awards grants to schools looking to implement or wishing to expand upon an existing financial education curriculum.

Super Bowl X – 1976

Super Bowl XXVII – 1993

American Express’s Financial Education website helps consumers learn how to manage their card accounts and protect their credit with simple tips, advice, and explanations. Relevant for both American Express and non-American Express cardholders, it includes the following resources:

Credit Bureau Resources
– Developed in collaboration with the company that invented the FICO® credit risk score used by lenders, Credit Bureau Resources helps consumers understand and make informed decisions about credit as well as provides tips for managing and protecting their credit profile. Learn More

Card Basics
– From charge and credit cards to prepaid and rewards cards, Card Basics teaches consumers the different between different types of cards and how to manage them. It includes a whole host of useful tools and resources, including a robust glossary of terms, account management tips and information on buyer protection. Learn More

The Payment Basics
– This resource educates consumers about the responsibility of paying their charge and credit card bills on time and includes online tools and resources to help them understand their payment terms and manage monthly payments. Learn More

The Household Guide to Credit –
Created by personal finance expert Jean Chatzky, the guide demystifies credit and helps families learn how to build good credit while educating them about credit pitfalls. Learn More

Capital One is empowering people every day with real-world money lessons and tips. From young adults and college students to newlyweds and seniors, Capital One has a variety of financial education programs catering to every stage of life and every financial situation. Some of Capital One’s financial literacy programs include:

Capital One/Junior Achievement Finance Park
– This innovative financial education program provides middle school students with the opportunity to study personal financial management in their school classroom and then apply what they’ve learned with a visit to a mobile classroom that contains a miniature city where they become “adults for a day.” Learn More

Bank It
– Developed in collaboration with Search Institute, a leader in positive youth, family and community development, Bank it is a one-stop resource for parents, youth and workshop leaders to learn about and educate on making positive choices with money. Through an interactive website and workshops on 12 key financial topics, the program empowers families to explore budgets, goals and strategies for making financial choices that matter to them. Learn More

– Capital One Bank is helping introduce elementary school students to the importance of saving money with KidzBANK, an online software program for the classroom. KidzBANk pairs local Capital One Branch volunteers with elementary schools to teach banking basics and the importance of saving through a virtual bank branch featuring real student accounts. Learn More

Super Bowl XXVIII – 1994

Citi’s Use Credit Wisely website offers numerous financial literacy tools to help customers build and maintain solid financial futures. Visitors can explore ways to maintain good credit and to protect their credit, including information on how to obtain a credit report, tips on how to avoid identity theft, and advice on how to properly manage a credit card. In addition, visitors can take advantage of Citi’s financial resources at the Resource Center, where they can find interactive lessons, financial courses, articles and important news updates. Learn More

As part of the its commitment to helping consumers understand how to use credit wisely, U.S. Bank the Credit Wellness Center helps consumers manage credit scores, provide education about credit and provide tools and resources to help build and maintain credit. Accessible to the general public, the website explains what a credit score is, how it’s calculated, how to improve one’s credit score, a credit score trivia test, several informational videos and information about the three main credit bureaus. Learn More

From children to adults, Wells Fargo believes that everyone can benefit from knowing more about financial management, and supports a wide variety of programs to promote financial education at every stage in life. Some of Wells Fargo’s financial education programs include:

Hands on Banking®
– Abilingual, online interactive program that covers the basics of banking and credit. Whether you want to build your credit, your investments, or your own small business; invest in the market, a home, or higher education; shop for a loan, buy a car, or open your first bank account, the Hands on Banking program offers all the basic money tools, skills, and information you need. Learn More

Smarter Credit™ Center
– The center provides a wide range of resources on the best practices of using credit, including guidelines on how to use credit wisely, educational materials on how credit works and how to establish a credit history, tips for protecting against identify theft and credit fraud, and a series of educational videos on credit. Learn More

Helping people manage their money is at the core of Barclays’s business and is an important part of Barclays’s citizenship strategy. In 2010, Barclays delivered more than 8,500 financial literacy workshops around the world, and through a combination of face-to-face seminars and online content, reached more than half a million people, helping them build the skills and confidence to manage their money effectively, achieve financial independence and build a secure future. In 2009, Barclays and First Book expanded their joint commitment to provide brand new education resources focused on financial literacy and college readiness to students in low-income communities. With support from Barclays, First Book launched an entire content area dedicated to financial literacy and college readiness on the First Book Marketplace, the nonprofit’s online storefront that serves high-need classrooms and educational programs.

Super Bowl XXVIII – 1994

Chase’s Clear and Simple website provides resources to help customers manage their finances successfully. Visitors will find ways to help manage debt, useful planning tools and real solutions to the financial problems they face every day. No matter what their financial goals are, they will discover the support they need to ensure financial stability. Learn More

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